How to Draw in Potential Customers With Custom Signage

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Custom signage on your business is essential to draw in potential customers walking by. This guide will help you brainstorm ideas for your signs.

Do you feel like your business isn't getting enough traffic? Do you think you need more advertising to get more customers? Do you think your business needs more of a pop to it?


Custom window signage and graphics can add the advertising and traffic that you need for your business to get on its feet. Whether it's for your storefront, your car, or any other place you need, a graphic could be just the thing for you.


Not sure if this is the right choice for you? Not sure if you'll get more customers with your custom signage? Let's look into how you can draw in customers with your signage.


What Is Custom Signage?

Signs are a way of displaying a certain message or idea through the use of graphics and words. It can be a great way to get your name and your ideas or company out there without actually being there. Custom signage, made just for you, can be the first impression for your business. It can make or break whether or not they contact you. So, if it will make or break your business, why take the risk?  Well, it will let more people know who you are and what you do. You don't want to be in the unknown abyss of a million other companies.  If there's no downfall to using custom signage, then why not go for it?  Maybe you already know you want signage for your business, but you're not sure how to utilize it yet. Let's discuss how you can use signage for your business. 


How Can I Use Custom Signage to My Advantage?

You can use custom signage to your advantage because it will increase the foot traffic for your business. 

The way you can use this really depends on the kind of business you have and where you are putting your sign.


Store-Front Business

There are many benefits to signage for your store-front. For example, as a store-front business, a lot of your customers will either be recurring customers or people walking by. If it's not a recurring customer, the person walking by will have direct eye contact with whatever sign you choose. 

We are visual processers. When we see an image, it spikes our brain and makes us think more about what we are seeing. 65% of humans are visual learners. If over half of the human race learns visually, then they are much more likely to be intrigued by something if they see a graphic when they walk by it. 


Window Graphics

Window graphics are equivalent to store-front graphics. If you have a graphic at the actual front of the store though, that gives you more room to add graphics to your windows too and attract even more attention. While the main graphic title of your business can be in the front, the windows of your business can have eye-catching graphics that relate to your products or sales that you have. Utilizing commercial window wraps to promote your sales is a great way to catch a customer's eye. This is a great way to increase foot traffic because people will stop and look at what sales you have and how that can benefit them. You don't want to overdo your store, however, and make it too stimulating for someone to look at. 

Use just enough to catch their eye and grab their attention to come in.

 

Car Signage

Using a vehicle wrap for your car could be the perfect way to advertise your business in a non-pushy but pleasing way. This is especially true if you have an online business. They won't really be able to see ads for your business in many places, and nobody likes to be spammed with emails and calls. Putting a sign on your car visually attracts the driver to look at it. If you are sitting in traffic, they'll have time to analyze the car and maybe even have their passenger jot down the number you put on it. 


What Are Some Good Ideas for My Sign?

The colors you choose for your sign can impact the way people see it, or if they even look at it. Red, whatever sign you use, is a great color to utilize. Red attracts people because it's so bright and deep. It exerts power. Use red to your advantage, but use it wisely too. People don't want to be overpowered if the color of your entire sign, all your windows, and your car is all red. Use it mixed in with other more subtle colors but let it stand out so people will see it. Orange is a friendly and uplifting color that people may associate with happiness when they see your sign and company. Blue can express trust and honesty to your customers, letting them know you are trustworthy and reliable. The colors you choose could manage the success of your sign. 


Why Wouldn't I Use Custom Signage?

The only reason you wouldn't want custom signage is if you had it poorly done or with bad company. A bad sign could decrease your traffic instead of increasing it. Find yourself a reputable company and your signage won't fail to help your business. If you have a good signage company then you shouldn't have to worry. They'll fit your sign to what you want and need and make sure it is top quality and top quality only. 


So, Should I Go Through With It?

Yes! Start brainstorming your ideas for your sign and think about what you need most for your company. 



Get started today on your custom signage and draw in all those customers you need!

2024 Latest Vehicle Wraps Trends

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