If you want your brand to stand out, fleet wraps are one of the best ways to get potential customer attention. 

Advertisements out of the home and on the road get more attention statistically. Fleet wraps are one of the best ways for brands to reach audiences without traditional marketing tactics. 

The traditional marketing of print advertisements, TV commercials, and more are in the past. Digital marketing might be the future of advertisement, but fleet vehicle graphics have a spot in the future of the industry. 

In 1993, PepsiCo was the first company to use graphics on city busses in Seattle, Wash. Since then, the fleet vehicle industry hasn’t looked back. Across the country, Americans spend nearly 80 plus billion hours driving during the year.



What better advertisement than one where individuals constantly see brands? Let’s dive into the best uses of custom fleet wraps to brand your company vehicles. 

Vehicle Advertising Numbers

When it comes to mobile advertising, fleet wraps produce numbers. 

More than 95 percent of Americans have been reached by advertising that was meant for drivers and passengers. Those vehicles are exposed to 30,000 to 70,000 people daily. 

Over a month, 64 percent of the United States have noticed a vehicle wrap. On an even smaller scale, 44 percent of individuals noticed one in the last week. When you crunch these numbers, fleet vehicles rival advertisements like billboards or other road-bound advertisement tactics. 

That is a shocking realization for the everyday driver. If Americans on average spend an hour driving, imagine the number of advertisements you were exposed to during that one hour on the road.

What Kinds of Fleet Wraps Are There?

Fleet wraps aren’t always “full wraps”. A fleet vehicle wrap can be any size and specialized for one vehicle instead of an entire fleet. But what do these types of wraps look like? How many different options are there for a company that’s interested in vehicle wraps?

There are full vehicle wraps that are exactly as advertised. A full vehicle wrap is one that covers the entire vehicle. This wrap covers the vehicle across all surfaces acting almost like a second paint job. 

Partial wraps only cover a specific part of the vehicle and take less time and money. Fewer materials are used throughout the process and the paint of the vehicle complements the partial wrapping. 

Additional Graphics Packages

All fleet vehicles don’t require a full or partial wrap. In some cases, a company wants something smaller, but unique to them. 

Spot graphics are a great way to personalize your vehicle without shelling out a large amount of money. These types of graphics can act as a “temporary sign” on your vehicle or one that sticks around for a while. 

Perforated window graphics, also known as one-way-vision graphics, are additions to the windows of your vehicle. Technology in this type of vinyl provides vision out of the window for the driver and obstruction for anyone outside of the vehicle.

It’s not recommended to place window perf on your windshield as it acts as a tinting of sorts. 

Additional vinyl graphics can be anything from pinstriping on a car, to smaller text across a windshield. The possibilities are endless when it comes to vehicle graphics. 

In some cases, specialty vinyl can be ordered to give your vehicle a specific look. Whether it’s matte, reflective, carbon fiber, you name it. The look of your car depends on the direction you want to go with your fleet graphics. 

Graphics are also used on storefronts, signage, or other environmental projects. The fleet wrap world is just the tip of the iceberg when it comes to advertisement. 

Companies Using Fleet Graphics

There’s no special line of work that can’t use fleet graphics. Across the United States, thousands of businesses benefit from the personalization of vehicles for their business. 

Companies like Home Depot, Victoria Secret, Carrier, Stanley Steamer, and other higher up corporations use fleet graphics to share a message. It could be a new deal that’s being offered for a limited time or another way to get your company seen by more people daily.

Here are a few examples of industries that use vehicle wraps:

• Furniture
• Food trucks
• Home remodeling
• Delivery services
• Cleaning services
• Local business
• Residential and commercial services
• Healthcare

There’s an endless round of possibilities for companies to use graphics. If you’re an owner of a small business, fleet graphics might be a great idea to provide additional exposure to your business. 

Graphics are even used on personal vehicles. With the vast amount of technology available in the industry, you can transform your car in only a few hours. 

Return on Investment

Advertisements and investment come down to cost-per-thousand impressions. As far as financials go, the investment when compared to other forms of advertisements saves you money.

Vinyl wraps last longer than other forms of traditional advertisement. If you’re targeting a television deal, odds are your ad will only be live for a few weeks and at a hefty price.

Car wraps stack up against the weather, sun, and lifespan of a coat of paint if installed correctly. If you’re going through a trusted retailer and company, vinyl graphics will all have some form of warranty for them in case of failure. Typically, fleet graphics last around seven years with careful upkeep.

Wrap Up Your Business

Fleet wraps have an important place in developing your brand. Advertisement isn’t cheap so when you want to get the word out about the services you offer, you want it to work. 

Before ever getting out on the road, you need a graphics company that can provide an excellent product at a reasonable price. 808Wraps can get you started on your custom vehicle wrap, storefront, or signage project. 

If you’re prepared to move forward with your vision, give us a call. No matter what wrap you’re looking for, we’ve got you covered.